Project overview
E-log Service is a logistics provider that optimises your supply chain end-to-end. The company identified a need for revamp their brand identity and website to attract new customers.
Problems:
- The website design is outdated and there's little information about the company.
- They don't have a proper visual identity chart and the logo is outdated and it doesn't reflect the company's image.
Goals:
- Create the brand identity and all relevant visual materials.
- The website must be designed to attract new customers, give all the informations possible in order to cut the phone calls, a contact form foe 3 different types of customers, and other pertinent information for users.
Services
Custom graphics / UX design / UI design
Tools used
Hand sketching / Illustrator / Photoshop / Figma
Brand identity
I interviewed the client, analyzed competitors, defined the target audience, created a moodboard and sketched some ideas
In designing the logo, I captured the core essence of their brand by creating a modern and minimalist design.
The logo features a stylized "E" from E-log, representing warehouse shelves in a cube form, reminiscent of a cardboard box.
UX/UI design
I started by identifying the problems with their old website to define the goals and objectives.
I started by analyzing the direct and indirect competitors, and using the personas provided by the stakeholder, I then began sketching some ideas.
Once the initial concepts were laid out, I transitioned to creating low-fidelity mockups. These rough sketches helped me quickly explore different layouts and user flows without getting bogged down in details. The goal at this stage was to define the structure of the website, focusing on usability while implementing SEO needs (with long texts) and considering the target users.
Wireframes
Some of the custom illustrations I designed for the website
Challenges
- Due to SEO purposes, I had to implement a lot of text, which isn't always visually appealing and can fatigue users' attention. I pointed this out to the project manager, but the project's priority was to acquire new customers by encouraging them to request a quote for a service they found through Google search.